Spin the wheel.
Designed an engagement ecosystem-A study into problem solving under ambiguity
Glance live shows were betting on Creator led engagement supported by platform-based rewards to create a behaviour of long form content consumption. But for the months following launch, the metric of time spent remained subjacent. And then a PM said,
The only constraint given was the word ‘always-on’. This write-up is a window into how i built from there.
“Let’s add a spin-the-wheel. All our current engagement constructs are time specific. We need a layer of engagement that is always on.”
“Am i audible?”
“Let’s do a Spin-the-wheel in the shows”
...
Life is an always on thing. The sun moves and the weathers change. To most creatures here, these are enough engagement levers, but man needed more.
We made fictional levers like societies. Within those rituals, activities. Still needing something always on– we made devices like TV and then the smartphone which is always close, always on. Within it apps, and further within– Live shows, an always on thing, within an always on thing, within an always on thing.
Now we ask for one more thing, always on, within this show.
History shows us, whatever we create, will distract us for some time and then we’ll need something else within it.
That I can’t create a solution, but only a distraction, which feeds to the need for one more distraction.
However, I can create something which is able to distract us for a bit longer, and then we’ll die.
That gives us the second constraint to work with, create something with a long shelf life.
If i could find one such engagement construct, which has a long shelf life. and tried to reverse engineer it, i could get more constraints to work with.
and i stumbled upon religion- the OG of always on.
